Following is an outline of elements we recommend be part of each club/trainer launch.

- Pre-launch announcements
- Start up email blasts
- Signage in Club
- Weekly education programs
- Ongoing employee education
- Ongoing employee practice on website
- In club program launch
- $50 Gift Certificates during program launch
- Membership onboarding
- Sign up at membership contract signing
- $50 Gift Card
- 30 day follow up calls
- 60 day email follow up
- 90 day gift card
- Personal trainer client promotions
- PT package FF discounts
- Planning session online using FF website
- $50 Gift Card
- Member experience program
- Exercise floor service encounters
- Exercise program review
- Facility review
- Name introduction
- Tablet demonstrations (widget)
- Other Departments
- Special promotions embedded into ongoing marketing
- Staff incentives for known sign ups (FF discounts)
- Staff education on how to discuss FF