Following is an outline of elements we recommend be part of each club/trainer launch.

• Pre-launch announcements
• Start up email blasts
• Signage in Club
• Weekly education programs
• Ongoing employee education
• Ongoing employee practice on website
• In club program launch
• $50 Gift Certificates during program launch
• Membership onboarding
  • Sign up at membership contract signing
  • $50 Gift Card
  • 30 day follow up calls
  • 60 day email follow up
  • 90 day gift card
• Personal trainer client promotions
  • PT package FF discounts
  • Planning session online using FF website
  • $50 Gift Card
• Member experience program
  • Exercise floor service encounters
    • Exercise program review
    • Facility review
    • Name introduction
    • Tablet demonstrations (widget)
• Other Departments
  • Special promotions embedded into ongoing marketing
  • Staff incentives for known sign ups (FF discounts)
  • Staff education on how to discuss FF